Training

Creating high-performance contributors and teams

The age in which we live requires a constant supply of innovative ideas.

We look at other brands leading industries and markets and say we can’t innovate like they do. Their teams are more talented. They just have a knack for delivering incredible experiences. We make excuses: They sell products that are more interesting, they have bigger budgets, more resources, less bureaucracy or a culture that’s inherently open to new ideas.

Stop making excuses and invest in bringing out the best in each of your employees and teams. The following can be delivered as one-hour webinars, multi-day virtual workshops and everything in between. Carla will work with you to tailor the content to your specific situation, business needs and industry challenges.

Popular Topics

RE:Think Innovation: How the world’s most prolific innovators come up with great ideas and turn them into extraordinary outcomes.

We've all seen the examples of Apple’s product launches, IBM’s Watson and the ALS ice bucket challenge. They're held up time and time again as beacons of killer creativity. Enough already. It's easy if you have sexy products, big budgets and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don't have anything to do with us. Or do they? In this captivating presentation, Carla show you why combating Brand Detachment Disorder, recognizing inspiration everywhere, and iterating ideas breeds unstoppable creativity and game-changing innovation. You’ll learn how to rethink everything you believe about innovation. She’ll teach you how inspiration from anywhere can lead to measurable business outcomes. You’ll walk away feeling confident to introduce new ideas, make good ideas better and instill a culture of innovation by everyone.

Architecting Teams to Ignite Innovation

Everyone’s in a pressure cooker: We’ve implemented tech stacks. We have our KPIs, OKRs and NPS down pat. We’ve done everything on our “digital transformation” checklist, yet we’re still struggling to break down silos, create emotionally driven experiences and deliver outstanding results. Management expects us to turn out miracles with fewer people, smaller budgets and shorter deadlines. But what if it’s not the tech and the process, but the blend of talent behind the scenes that holds us back? In this fast-paced presentation, Carla Johnson will teach you the 6 archetypes every team needs to succeed in delivering top-line revenue and bottom-line results. You’ll walk away knowing how to build smart innovation, lower hurdles for change and build consensus for ideas so you can solve problems quicker and get to market faster.

The Expectation Gap: Creating the new customer experience formula

We've all seen the examples of Apple’s product launches, IBM’s Watson and the ALS ice bucket challenge. They're held up time and time again as beacons of killer creativity. Enough already. It's easy if you have sexy products, big budgets and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don't have anything to do with us. Or do they? In this captivating presentation, Carla show you why combating Brand Detachment Disorder, recognizing inspiration everywhere, and iterating ideas breeds unstoppable creativity and game-changing innovation. You’ll learn how to rethink everything you believe about innovation. She’ll teach you how inspiration from anywhere can lead to measurable business outcomes. You’ll walk away feeling confident to introduce new ideas, make good ideas better and instill a culture of innovation by everyone.

Other Topics

  • Defining purpose
  • Organizational alignment
  • Culture and employee engagement
  • Storytelling
  • Content marketing strategy
  • Digital marketing
  • Branding

 Take your business to the next level with Carla’s expertise

“I was very impressed by Carla’s content marketing know-how and command of how to foster strong relationships between marketing and sales teams. Carla’s pulse on the cutting edge of PR and marcom is clearly why her clients and colleagues continue to seek her consultancy. Her affable demeanor is complemented by a business-savvy that is rare. If you’re looking to take your business to the next level (and increase sales), or simply want to learn from a very knowledgeable communications pro, then you can’t go wrong by listening to Carla’s expertise.”
Jay Manciocchi, NA Marketing, Lead Accenture

Dynamic, Engaging and Confident

“Carla is a dynamic and engaging speaker. I recently hired her to run a sale/marketing alignment workshop for me. This was a huge endeavor as we were unsure how committed our teams would be to having this conversation. Carla made me feel comfortable and confident in holding this workshop by walking me through every step beforehand. She provided insightful tactics for all, brought our workshop to life by stimulating participation and new ideas, and she followed up with our questions immediately. She has expansive knowledge on content marketing, and sales and marketing collaboration – not only what it is, but how the partnership can benefit the company when done well.”
Cassandra Sayers, Brand Manager, Schlumberger

Elevating conversations to accomplish bigger business objectives

“I had the pleasure of attending Carla’s workshop at Content Marketing World. Hers was the first I attended and it ended up being one of the best sessions I participated in. Carla taught us how to elevate the conversation. So often as marketers we͛re asked to create XYZ article, video, asset, etc., but by elevating the business conversation and asking questions like, What are you trying to accomplish? or ͞How will this help you meet your goals? you get at the root of the business problem you’re trying to solve for, ensuring you have created something of real value, not only for the individual that asked you to create the asset, but also for the organization as a whole. She quickly helped me identify opportunities to improve my communication and also followed up with materials for me to review. It was great to get the chance to meet Carla and I would welcome the opportunity to work with her in the future.”
Patrice P. Ayling, Inbound Marketing Manager, OnShift Software

Energizing and Relevant

“I am still energized and motivated from Carla’s presentation with the Cincinnati AMA yesterday! From start to finish the content and her delivery were so relevant and spot on. Presentations like Carla’s where you leave with real excitement and actionable to-do͛s that will provide immediate impact are so incredibly valuable.”
Amanda Frietsch, Emerge IT Solutions

Practical advice and straightforward attitude

“Finally! Someone who speaks practically about the business side of writing. I recently attended Carla’s seminar at the Denver Women’s Press Club and was blown away by her practical advice and straightforward attitude. I walked away from the session with takeaways that I could implement immediately in my own business. Whether you’re thinking of asking Carla to speak at your event or you’re considering attending her presentation—you won͛t be disappointed! Carie Sherman, Denver-based freelance writer Practical advice and straightforward attitude Finally! Someone who speaks practically about the business side of writing. I recently attended Carla’s seminar at the Denver Women’s Press Club and was blown away by her practical advice and straightforward attitude. I walked away from the session with takeaways that I could implement immediately in my own business. Whether you’re thinking of asking Carla to speak at your event or you’re considering attending her presentation—you won’t be disappointed!”
Carie Sherman, Denver-based freelance writer

Creative, Strategic, Savvy and Collaborative

“Having known Carla for a number of years, she consistently demonstrates all the qualities of the consummate professional. As a leader, Carla is a creative, strategic thinker; as a colleague, she’s smart, savvy and collaborative; as a communicator, she’s accomplished and results-oriented; and as a speaker and business consultant, she’s focused and engaging. Most recently, Carla’s workshop – The Business of Business Writing – to the Denver Woman’s Press Club was polished, practical, well-paced and truly useful. Not to mention, her wit and wisdom set just the right tone for an enjoyable and inspiring learning experience.”
Sabine Kortals, Principal, SabineInk