Speaking

All the World’s a Stage

A great experience starts with a great story

Event planners shouldn’t have to choose between entertainment and education. With each of her engagements, Carla inspires attendees to think bigger, then gives them powerful tools to take immediate action. Carla focuses on frameworks that apply across industries. She then personalizes them for every event through unconventional anecdotes and often humorous stories.

As a former event planner herself, Carla understands what it takes to deliver an outstanding experience. She creates anticipation ahead of time, memorable participation during, and compelling lessons that last long after attendees leave. Carla’s goal to make your event so useful and memorable, that attendees can’t wait to register and return next year.

Popular Topics

RE:Think Innovation: How the world’s most prolific innovators come up with great ideas and turn them into extraordinary outcomes.

We've all seen the examples of Apple’s product launches, IBM’s Watson and the ALS ice bucket challenge. They're held up time and time again as beacons of killer creativity. Enough already. It's easy if you have sexy products, big budgets and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don't have anything to do with us. Or do they? In this captivating presentation, Carla show you why combating Brand Detachment Disorder, recognizing inspiration everywhere, and iterating ideas breeds unstoppable creativity and game-changing innovation. You’ll learn how to rethink everything you believe about innovation. She’ll teach you how inspiration from anywhere can lead to measurable business outcomes. You’ll walk away feeling confident to introduce new ideas, make good ideas better and instill a culture of innovation by everyone.

Architecting Teams to Ignite Innovation

Everyone’s in a pressure cooker: We’ve implemented tech stacks. We have our KPIs, OKRs and NPS down pat. We’ve done everything on our “digital transformation” checklist, yet we’re still struggling to break down silos, create emotionally driven experiences and deliver outstanding results. Management expects us to turn out miracles with fewer people, smaller budgets and shorter deadlines. But what if it’s not the tech and the process, but the blend of talent behind the scenes that holds us back? In this fast-paced presentation, Carla Johnson will teach you the 6 archetypes every team needs to succeed in delivering top-line revenue and bottom-line results. You’ll walk away knowing how to build smart innovation, lower hurdles for change and build consensus for ideas so you can solve problems quicker and get to market faster.

The Expectation Gap: Creating the new customer experience formula

We’ve pivoted from being a product-focused company to a customer-centric organization. Our buyer journeys are meticulously mapped. We’re big on employee activation and even implemented NPS. But we’re still not getting the results form customer experience that we’d banked on. In this in-depth keynote, Carla John son will teach you why starting with a 360-degree approach hurts your CX progress. you’ll learn the FAME framework for customer experience that matter most to people. She’ll show you how to start where you are today and make a big difference by tomorrow. You’ll walk away laser-focused on what matter most to your brand’s customer experience that truly sets you apart in ways no one else can copy.

The Expectation Gap: Creating the new customer experience formula

We’ve pivoted from being a product-focused company to a customer-centric organization. Our buyer journeys are meticulously mapped. We’re big on employee activation and even implemented NPS. But we’re still not getting the results form customer experience that we’d banked on. In this in-depth keynote, Carla John son will teach you why starting with a 360-degree approach hurts your CX progress. you’ll learn the FAME framework for customer experience that matter most to people. She’ll show you how to start where you are today and make a big difference by tomorrow. You’ll walk away laser-focused on what matter most to your brand’s customer experience that truly sets you apart in ways no one else can copy.

See Carla keynote the B2B Marketing Leaders Forum APAC in Sydney, Australia
 
 

Consistently a Top Performer

“Carla has become one of the leading voices in the content marketing industry. She’s spoken at Content Marketing World events a number of times and always performs in the top quadrant. Her sessions are original, well attended and her scores improve year after year.”
Joe Pulizzi, Founder at Content Marketing Institute, Author of Killing Marketing, Speaker and Entrepreneur

A Smart, Thought-Provoking Communicator

“We challenged Carla to deliver an inspiring, thoughtful and content rich session…in under 17 minutes. Our goal was to get attendees to be inspired to learn more through a motivating short form session. During our prep calls, she asked insightful questions, listened to our input and explained how she would tie it all together. She is a professional and I felt confident that she would deliver. And she did! We were thrilled with her performance, and I tell people, Hire Carla! She is smart, thought-provoking, a great communicator and a pleasure to work with. She elevates the credibility of your programming and leaves your audience yearning to learn more!”
Stacy Stout, FSMPS, CPSM, BRANDiac Strategies 2017 Build Business Conference Chair

Rocked the Stage and Exceeded Expectations

“Carla Johnson is a class-act pro speaker. As our lead-off keynote speaker there was a lot of weight on my shoulders, as well as hers. However, she absolutely rocked the stage, and exceeded my expectations for her ability to engage a room full of technical marketers and business development professionals. We’ve already received multiple requests for companies to host her at their local events in the future. Thank you, Carla!”
Josh Miles, Principal, MilesHerndon, Author, 2017 SMPS Build Business

Empowering, Delightful and Creative

“My favorite outcome from Carla’s presentation was a sense of empowerment through the recognition that all great things are created by someone who faces challenges just as we all do. And that rather than feeling intimidated by the impressive display of creativity, we should embrace it as inspiration. Carla is delightful, both professionally and personally. Her approach, whether it be in as a consultant or speaker, is always thoughtful and well executed. I look forward to an opportunity to work with her again!”
Sean Schroeder, CCO, Principal Partner, Blue River

Fresh and Eye Opening

“Carla recently spoke at a BMA NY event on creativity and BtoB marketing and did a masterful job. In a world overrun with content, especially about marketing, what she had to say was fresh and eye opening. Better yet, she had a strong point of view, so went beyond the status quo with her own original ideas. As anyone who does a lot of speaking knows, it takes more than a good presentation. You need the delivery, and that’s where Carla shines. She’s energetic, passionate, and winsome. She knows how to engage an audience, even the sleepy people in the back. She’s good!”
Phil Johnson, CEO, PJA Advertising + Marketing

Attendees were more engaged than we’d ever seen during an opening session

“I was so lucky to have a connection recommend Carla Johnson to me when I was in search of a dynamic keynote speaker for an upcoming marketing conference. She was incredibly easy to work with and Carla totally exceeded our expectations. Attendees were engaged more than we had ever seen during an opening session before. Carla personalized the content, which resonated with each and every attendee. I am going to make a point to incorporate Carla into our education initiatives whenever possible and would recommend her to anyone hoping to inspire others to create great experiences.”
Caitlyn Roe, Event Manager, Sightpath Medical

Innovative, Insightful and a Conference Favorite

“For our first regional Latin America B2B Marketing conference held in Bogota, Colombia, Carla Johnson’s vision and profound insights for B2B marketing trends exceeded our attendees expectations. Not only was her speech really innovative, but it also helped our event’s image thanks to her professional reputation in the international B2B industry. Furthermore, our event survey results ranked her among our best speakers.”
Juan F. Vega, Chief Event Organizer, Latin America B2B Marketing & Strategy Conference

One of the foremost thought leaders in content marketing and strategy

“I have had the pleasure of hearing Carla speak a number of times and each time I hear her, she shows why she is one of the foremost thought leaders in content marketing and strategy, B2B marketing and brand storytelling. Carla shows everyone how to communicate at a higher level within an organization and connect with teams in ways that are engaging and meaningful. She has that unique ability to make you think about the work that you do in a deeply relevant way.”
Chad Hartman, Director of Marketing, Tropical Foods

Engaging and Masterful

“Carla Johnson is what you hope for in a keynote speaker: Knowledgeable, engaging and masterful with her subject matter. Recently, she spoke to a business professional group for which I serve on the programs committee. We are both fussy and critical, and I can say that Carla did not disappoint. I recommend her to any group interested in her array of topics.”
Stu Perlmeter, Principal, 1st Resource Program Chair, Denver Advisory Board

Consistently a Top Performer

"Carla has become one of the leading voices in the content marketing industry.  She's spoken at Content Marketing World events a number of times and always performs in the top quadrant.  Her sessions are original, well attended and her scores improve year after year."

 
Carla Johnson
2016-10-05T13:12:48-06:00
"Carla has become one of the leading voices in the content marketing industry.  She's spoken at Content Marketing World events a number of times and always performs in the top quadrant.  Her sessions are original, well attended and her scores improve year after year."  

Rocked the Stage and Exceeded Expectations

“Carla Johnson is a class-act pro speaker. As our lead-off keynote speaker there was a lot of weight on my shoulders, as well as hers. However, she absolutely rocked the stage, and exceeded my expectations for her ability to engage a room full of technical marketers and business development professionals. We’ve already received multiple requests for companies to host her at their local events in the future. Thank you, Carla!”

Josh Miles, Principal, MilesHerndon, Author, 2017 SMPS Build Business

Carla Johnson
2019-11-26T16:11:07-07:00

Josh Miles, Principal, MilesHerndon, Author, 2017 SMPS Build Business

“Carla Johnson is a class-act pro speaker. As our lead-off keynote speaker there was a lot of weight on my shoulders, as well as hers. However, she absolutely rocked the stage, and exceeded my expectations for her ability to engage a room full of technical marketers and business development professionals. We’ve already received multiple requests for companies to host her at their local events in the future. Thank you, Carla!”

A Smart, Thought-Provoking Communicator

“We challenged Carla to deliver an inspiring, thoughtful and content rich session…in under 17 minutes. Our goal was to get attendees to be inspired to learn more through a motivating short form session. During our prep calls, she asked insightful questions, listened to our input and explained how she would tie it all together. She is a professional and I felt confident that she would deliver. And she did! We were thrilled with her performance, and I tell people, Hire Carla! She is smart, thought-provoking, a great communicator and a pleasure to work with. She elevates the credibility of your programming and leaves your audience yearning to learn more!”
Carla Johnson
2019-11-26T16:07:16-07:00
“We challenged Carla to deliver an inspiring, thoughtful and content rich session…in under 17 minutes. Our goal was to get attendees to be inspired to learn more through a motivating short form session. During our prep calls, she asked insightful questions, listened to our input and explained how she would tie it all together. She is a professional and I felt confident that she would deliver. And she did! We were thrilled with her performance, and I tell people, Hire Carla! She is smart, thought-provoking, a great communicator and a pleasure to work with. She elevates the credibility of your programming and leaves your audience yearning to learn more!”
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Carla Johnson