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Tag Archive

Below you'll find a list of all posts that have been tagged as “writing”

Why Business People Speak Like Idiots

May 14, 2020 It was early 2001. The dot-com-boom had taken people on a Thelma-and-Louise ride and sailed them off a cliff. Enron’s crazy accounting debacle ended up in the largest corporate bankruptcy (until WorldCom out did it a year later). Arthur Andersen execs looked the other way while Enron …

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AirbnbBrian CheskyBrian FugereBusiness People Speak Like IdiotCommunicationCoronavirusLysolwriting

Five Tips to Help You Write Outstanding Content For Your Blog

February 28, 2017 by Jessica Kane Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your …

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BloggingCarla JohnsonJessica Kanesocial mediaType A CommunicationsWebbiquitywriting

“Free” Content Marketing?

I sign up for emails from lots of places. Some of them I stick with for years. Some last a matter of days. I was dumb struck by one I received today from a writer I’ve followed for many years. The gist of his email was that content marketing is …

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B2Bcontent marketingcontent strategycopywritingmarketingmarketing communicationssales enablementstorytellingwriting

Download our latest whitepaper - From Ideas to Action: Why Marketers Must Evolve Great Brand Stories into Stellar Experiences for Customers.

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Recent Posts

  • Innovation, Independence and Ideas for All
  • The Late, Great Storytelling Hoax (and How to Fix It)
  • Why Business People Speak Like Idiots
  • Interview with an Innovator: Dave Birss on Removing Barriers to Great Ideas
  • Innovation in a Time of Crisis
  • Business as (Un)usual
  • Interview with an Innovator: Kathy Button Bell on Creating Whole-Brain Innovation Teams
  • 8 Things Creative Thinkers Know that You Don’t
  • 77 Ways to be More Creative
  • 10 Ways to Spark Innovation on Your Team



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