77 Ways to be More Creative

January 9, 2020 Creativity is one of those things that sounds romantically easy to do, but often leaves you scratching your head. Even the creative geniuses get stumped from time to time. The key to getting your creative mojo going is practice. Consistent practice. Since January is International Creativity Month, …

How to Find Insights

April 5, 2019 Hiero was a tyrant who believed that his goldsmith was cheating him. He didn’t know how to prove it – he suspected the goldsmith was swapping out gold with silver – so he hired Archimedes, a local mathematician and engineer, to prove it for him.   This …

How Creative Are You? Take the Test.

March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he founded The Institute of Personality Assessment and Research (IPAR). After his retirement, he was a visiting fellow at the Center …

Design Thinking: What It Is and Why It Matters to Marketers

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically take an idea or concept and bring it into the real world. They put different pieces together, many of which …

Play Your Way to More Innovative Customer Experiences

December 6, 2016 by Robert Rose In January, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or new features for existing products. These kind of events are legendary in Silicon Valley, of course; Facebook isn’t the only company to conduct …

Sleepless in the C-Suite: What keeps CMOs up at night?

August 2, 2016 by Carla Johnson “What keeps you up at night?” For marketers, there’s plenty. The annual Tech Heads survey of marketing directors and business buyers points out exactly this. This year’s results reveal that B2B CMOs are six times more likely to lose sleep than gain it in …