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Below you'll find a list of all posts that have been tagged as “Brand Detachment Disorder”

Why You Have Brand Detachment Disorder

January 17, 2019 In the world of great ideas, there’s iconic brands that get all the credit. Take LEGO, for example. This is a company that sells little rectangular pieces of plastic. But they consistently churn out great idea after great idea. Go to their website and besides ordering products, you can …

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Brand Detachment DisorderCarla JohnsonCreativitydigital marketingInnovationmarketing

Do You Suffer From Brand Detachment Disorder?

February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for weeks on end – potentially years. From this year’s National Geographic spot for its upcoming show Genius and Audi’s ad …

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Brand Detachment DisorderCarla JohnsonCreativityType A Communications

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