How to Build a Culture of Original Thinkers

May 30, 2019 Disruptive innovation celebrates the renegade brands that take an industry by storm. Other companies sit on the sidelines watching with envy as they grab market share and generate incredulous revenue. “Why can’t we be like them?” they ask. People believe true innovators are a rare breed. But …

How to Find Insights

April 5, 2019 Hiero was a tyrant who believed that his goldsmith was cheating him. He didn’t know how to prove it – he suspected the goldsmith was swapping out gold with silver – so he hired Archimedes, a local mathematician and engineer, to prove it for him.   This …

Learning Through Looking

March 14, 2019 We spend most of our days tuning out the world. But, if you put down your phone, take out your earbuds and look around, you can find massive inspiration for anything you need. All you have to do is learn how to observe. When we’re kids, we …

How to Set Objectives

February 28, 2019 Now that business has moved into the digital world we’re able to measure and predict things like never before. This makes a lot of marketers very uneasy. Marketing’s long been given a hall pass when it comes to accountability. There’s a lot of things we do that, …

4 Archetypes of Innovators

January 3, 2019 When I give talks or workshops about how to bring new ideas into a company, one of the first things people ask me is how their company compares to other businesses. They’re curious about where they fall on the innovation spectrum. This is how I explain it to them. …

Where Great Ideas Come From

December 21, 2018 One of the biggest complaints I hear from leaders is, “My team never comes to me with new ideas.” They chide. They coax. And they coerce. But…nothing. How can that be? These are the same employees who, their first six months on the job, constantly stood in …

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or …

Digital Transformation Challenges Hindering Customer Experience

May 15, 2018 by Mitch Duckler When it comes to digital transformation, change is constant, and it’s evolving faster than ever. The world has become far more digital, consumer expectations have changed dramatically in recent years, and so much more is technically possible today than even just five years ago. …

10 Women in CX to Keynote Your Next Event

May 8, 2018 by Carla Johnson I’m nerdy enough to say that I’ve been a fan of customer experience since I can remember being a customer. I’m sure it’s because I grew up in a small town, and how people did business was just as important as what business they …